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People 1st International secures rights to operate WorldHost on a global level

People 1st International has secured the rights to ratings-boosting customer service programme WorldHost – widening the opportunity for businesses, destinations and major events to build on the successes of the programme and actively transform the customer experience in the UK, and beyond.

WorldHost has been a game changer for the hospitality, retail, travel and aviation industries since it was introduced in the UK in 2009 by People 1st. Over 320,000 people, 5,000 businesses and 18 regions have benefited from WorldHost training - representing an industry investment of more than £30million in improving the quality of customer experience. During this time, WorldHost has played a key role in helping individuals, businesses, regions and major sporting and cultural events improve the consistency and quality of their customer service offer – with some reporting a boost in sales of up to 60%.

Following the acquisition of People 1st International by Workforce Development Trust in April 2018, the organisation has since purchased the full Trademark and Intellectual Property Rights to the WorldHost brand to cover not only the UK, but also its use of it on a global level - with the exclusion of the US, Mexico and Canada.

Jane Rexworthy, executive director at People International comments:

“Having secured WorldHost, we now have the opportunity to really stamp our own mark on the programmes. This is particularly exciting as it opens the door for us to really ensure the programme meets the future needs of industry before we roll it out on a global level.”

Over the next four months People 1st International will be carrying out a comprehensive review of all aspects of WorldHost, including programme content, resources and materials, trainer licensing agreements, delivery platforms and the business recognition & destination initiatives.

Rexworthy continues:

“We’ll be placing employers, providers and individuals’ front and centre when it comes to influencing what the future of WorldHost looks and feels like – and therefore the views of industry will be critical.”

More information on the review process will be announced in early 2019.

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