The UK hospitality industry is amid a major workforce challenge. According to trade body UK Hospitality, staff vacancies remain 48% higher than pre-pandemic levels. At the same time, research shows that 94% of hospitality employees would stay longer with a company if there were clear opportunities for career progression.

In short, the demand for skilled, motivated workers has never been greater, yet the industry continues to struggle to attract and retain them. And in a sector where staffing shortages and churn cripple service delivery, this becomes a strategic imperative.

As the hospitality sector evolves, it’s more important than ever to cultivate the future talent pipeline – one armed with the knowledge, skills, and behaviours employers are looking for. That’s where hospitality college accreditation can make a real difference.

Bridging education and industry

Accreditation connects education providers directly with industry expectations, helping colleges demonstrate that their programmes are aligned to real-world hospitality careers, not just classroom theory. People 1st International’s accreditation offers:

• Official recognition through Gold or Silver accreditation
• Access to AA College Rosette inspections
• Exclusive entry to the AA College Restaurant of the Year Award
• Employer engagement through panels, forums, and the HR in Hospitality network
• Supported access to mentorship and masterclasses
• PR and marketing opportunities to showcase excellence

When colleges earn this recognition, they become a trusted partner for employers and a destination of choice for ambitious students.

Inspiring confidence in future professionals

For learners, accreditation provides more than a certificate; it provides confidence, credibility, and a clearer path into the industry.

“Participating in this competition has given me the confidence I need to move forward in the hospitality industry. It’s not only helped me grow personally but has also added a valuable achievement to my CV – something that will support my future university applications and job prospects.”
– Euan Pitts-Cleaver, Level 2 Hospitality and Catering student, Cardiff and Vale College

When young people gain practical experience and recognition through accredited colleges, they see hospitality as a career of choice, not a stopgap job.

Proving the value of quality education

In addition to motivating and inspiring students, accreditation strengthens the reputation and outcomes of colleges themselves.

“Accreditation has been a game-changer for our college. Since achieving gold status, we’ve seen a significant rise in employer engagement. Employers recognise the value of our accreditation, and they’re eager to partner with us to recruit our students when they complete their courses. We’ve also seen a 10% increase in student enrolment — a clear sign that parents and students alike value the quality education we provide.”
— Vicki Quilter, Faculty Head, Basingstoke College of Technology

By showcasing measurable impact – increased employer engagement, higher enrolment, and improved student outcomes – accredited colleges lead the way in tackling the sector’s skills shortage. With retention rates under pressure, colleges that demonstrate clear employer links and career progression pathways are becoming more attractive to students, employers, and commissioners alike.

A shared responsibility for the future

The AXA Hospitality Risk Management Guide highlights that staffing, retention and training are among the top ongoing risks for hospitality operators – directly impacting business continuity and reputation. The solution lies not only in recruitment, but in education that connects learning to lasting careers.

People 1st International accreditation creates that bridge. It recognises excellence, builds confidence, and nurtures the next generation of skilled professionals who will keep the UK’s hospitality sector thriving.

With accreditation recognised across the industry – supported by strong employer networks and national visibility – the opportunity to lead rather than follow is within reach. This year’s AA College Restaurant of the Year winner, Exeter College, has since gained national attention on BBC and ITV, highlighting how accreditation can elevate both reputation and reach.

Join the movement

If you’re keen to find out more about accreditation and show that your college is industry-ready, quality-assured, and committed to excellence in hospitality education.