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People 1st announces members of new Hospitality Apprenticeship Board

02 November 2016

Representatives from fifteen organisations have secured a leading role in the future of hospitality apprenticeships with a seat on the Hospitality Apprenticeship Board.

The new board, which will be facilitated by performance and talent management expert, People 1st, is recognised by government to oversee the external quality assurance of the employer-driven hospitality apprenticeships that were launched this year.

Members, carefully selected for their combined expertise and passion in driving up the quality of apprenticeships, will each will play a significant part in helping to ensure the new apprenticeship standards remain fit for purpose for all businesses across the industry. This is critical when considering the industry needs 1.3 million skilled staff by 2024, to operate effectively and remain competitive.

An impartial nominations committee, which included input from the British Hospitality Association, British Beer & Pub Association, Monarch Airlines, Savoy Educational Trust and the Association of Colleges, selected the following fifteen representatives:

  • Edward Gallier, head of learning and development, Amaris
  • Johanna Keith, apprenticeship manager, Azzurri Group
  • Melanie Hayes, resourcing and development director, Compass
  • David Hoyle, people director, Fuller, Smith and Turner
  • Serena von der Heyde, business partner, Georgian House Hotel
  • Graham Briggs, apprenticeship manager, Greene King
  • Alison Knight, senior manager, talent and leadership development, Hilton Worldwide
  • Aideen Whelehan, human resource manager, Lancaster London
  • Mary Payne, apprenticeship programme manager, McDonald’s
  • Jan Smallbone, director of learning & talent development, Mitchell and Butlers
  • Maggie Pavlou, HR director, Parkdean Resorts
  • Brian Turner, president, representing the chefs of the Royal Academy Culinary Arts
  • Julie Barker, director of accommodation and hospitality (director TUCOltd), University of Brighton
  • Malcolm Redmond, education manager, Whitbread
  • Tracy Read, HR director, Young’s

Annette Allmark, director of strategic policy at People 1st comments: 

“We were delighted to see such a fantastic range of nominations from businesses across the industry wanting an influential role in the future of hospitality apprenticeships. It’s important to stress that while the board includes 15 industry representatives, all employers are encouraged to engage with its members and People 1st to help drive quality apprenticeships.” 

In addition to the 15 employer members, the board will include a small number of apprenticeship service providers, for which the nomination process will open in early 2017.


In April this year the first of seven new employer-driven apprenticeship standards were designed by hospitality trailblazer employers chaired by Kathryn Porter, Hilton Worldwide, other leading businesses and smaller businesses through the Small Business Consortium.

Extensive consultation on the new standards was carried out across the industry and via the trade bodies and industry associations including the Association of Licensed Multiple Retailers, British Beer and Pub Association, British Hospitality Association, British Institute of Innkeepers and the Institute of Hospitality.

The new apprenticeships give employers greater flexibility to choose the training that is right for their business and now stipulate that all apprentices must take part in an independent assessment which checks that they have achieved the professional standard defined by employers.

The hospitality and retail sectors are leading the way when it comes to taking ownership of apprenticeship quality and will be working closely with the Institute for Apprenticeships, currently being established by the government to oversee the apprenticeship standards for all sectors.